Are you a beginner blogger who has just started blogging for the first time?
Or perhaps you have been blogging but you want to recap on those all-important blogging basics for success…
In this post, I am going to share with you 7 blogging fundamentals for beginner bloggers, to help you to craft and create a solid foundation for your blog, whether you intend to grow your blog into a business and make money blogging, or whether you are happy blogging for the love of it!
Here are 7 blogging fundamentals to help you on your blog journey.
7 Blogging Fundamentals for Beginner Bloggers
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1- Your Blog Identity
By now, you should have an idea of what you are going to blog about, and what your main niche is.
If like me, you can get spoilt for choice on which of your hobbies or passions to share, as a general guide, it is advised to have 1 or 2 main niche topics for your blog. This is because it will help you to attract the right readers for your blog, and after all, blogging is about sharing your written content with your audience!
For e.g., If you are interested in the topic Yoga, which of the following blogs would you be more interested in reading;
Blog 1: A blog about Yoga and Meditation
Blog 2- A blog about Yoga, healthy eating, climbing and horse riding.
I don’t know about you, but I would definitely choose Blog 1. It is more specific to what I am looking for in a Yoga blog.
Choosing a niche for your blog does not limit you, your niche will develop into sub-topics within your chosen main topic. Using our example of yoga, the blog can then be broken into the following sub-topics; types of yoga, pregnancy yoga, yoga philosophy etc.
Having a foundational niche and main topic for your blog is very important. Not only to attract the right readers to your blog but also, having a solid topic will give you focus on your writing, helping you to create a fantastic blog!
Already know your Blog niche and main topic? Brill!
Share your blog’s identity by using your niche keywords in your site title and your tagline.
If you need some help finding where you can enter these details, I would recommend installing the Yoast plugin, which is brilliant for optimising the SEO on your blog. A very important first blogging fundamental!
2- Identify Your Blog Audience
Blogs are all about identity. Above we identified the blog itself, in this section, we will identify who the blog is for. After all, knowing the identity of who you are writing for will help you to write effectively for that audience.
So how do we identify our audience? In the online marketing world, there is an in-depth procedure for identifying your audience, which involves creating buyer personas and developing buyer stories. Perhaps this is something to look into as your blog develops and grows, however at this stage, I feel that there is a more simple path to identifying your audience.
Start off with a pen and paper, and write in the middle, “Who Do I Write For?”… Working with this spider diagram, write down as the ideas and thoughts come to your mind, your ideal dream readers.
Using our example of a Yoga blog, the audience identity for this blog may include;
– A reader wanting to lose weight and feel more confident
– Somebody who is working a very busy lifestyle in the city, and craves some peace and stillness.
– A mother to be who is interested in alternative ways to prepare her body for the birth.
Before you know it, ideas will keep coming and you will have a spectrum of audience identities. You can even take this further by creating demographics to each identity such as; age, job role etc. Relating to your blog niche.
By creating an identity for your audience, this really helps you to write your blog posts specifically for your audience. It will help you to connect with your audience and also help to grow your trust and relationships.
3- Love Your Blog Theme
We have developed our blogs written identity, now it is very important to make sure that the design of your blog reflects this. If you have not changed your theme, you probably have the standard default WordPress theme, and if you like this theme, then that’s okay. However, if you want your blog to have a unique design, it is important to choose a theme that speaks to you.
There are many free themes available to choose from. If you want something more unique, I would recommend looking at themes for sale, there are so many available and many that are pretty straightforward to edit and make your own.
Elegant Themes is a great place to start. They have a range of themes available from their website, and they also offer friendly support with their services. I have been with Elegant Themes for a few years and I love using them. I favour the DIVI theme, which allows a lot of customisation and the ability to truly create your own unique design. However, if you are not keen on customising themes, you would prefer to choose something and get on with writing, I would choose a different theme. Click here to check out amazing blog themes from Elegant Themes!
Check out some demos, have fun with it! Themes are a great way to reflect your blog identity, for e.g. I wouldn’t find a Yoga blog as attractive to read if it had a dark busy theme, on the other hand, a Yoga blog with a clean, light design and lots of whitespaces would be very attractive.
4- Publish an About Page
An About Page can often be underestimated and avoided. People sometimes think, “Who wants to read about me”… or… “I prefer to not share too much about myself”… On the contrary, an About page is often the most important page on a blog.
An About page gives you the chance to share the purpose of your blog, to share your blog’s mission and to inspire readers to join you for your blogging journey. Quite often when a person visits a new blog, they may read a post and then go to the about page to see whether it is worth returning to the blog for future posts.
An important blogging fundamental. If you have not currently got an About page, now is a good time to create one!
Tips for creating a Blog About page
Even though this page may lead you to believe that it can be all about you, that’s not entirely true. Try to make the about page relate to your audience.
– Share the main intention, purpose and mission of your blog
– Share a short background of yourself, but always keep the content relating to your blog.
– If you encountered a problem with your blog topic, and solving that problem is what lead you to create the blog in the first place, share that on your about page. By writing about problems you faced and inspirations that you had to begin your blog, will help to connect with your readers, as they may have faced a similar problem.
– Connecting with your readers is key on an about page. A reader will be more inclined to follow your blog if they can relate to your personal story. But if they are reading about your dog’s names, your favourite food, how many illnesses you have had, blah blah blah etc. Which doesn’t relate to your niche, this might push them away.
– Be authentic. Being genuine and relaxed with your writing will help your readers to feel relaxed. Write as though you are writing to a friend.
– Break up paragraphs. Big chunks of text can switch off the brain and scare readers away.
– Include links to your favourite blog posts, or most useful blog posts. Linking to your own content is a great way to drive readers to your posts and to help your blogs SEO.
5- Get Inspired & Build A Blogging Community
A big part of blogging is the community. Over time, established bloggers tend to build relationships with other bloggers in their niche. This can lead to blogging opportunities such as; more traffic to your blog, being able to feature other people on your blog in an interview, or you being featured on other blogs etc.
To lay the foundations for your blogging community, the first step is finding inspiration. Look for other blogs similar to your own. You can search for other blogs in a number of ways including;
– Google search for keywords, for e.g. A blog about yoga
– Facebook; If you are a member of Facebook, you can search for a facebook group containing your blog niche keyword.
– Pinterest; Search for pins relating to your niche.
– YouTube; There is a massive increase yearly in vlogs and video. Doing a search on YouTube for your blog and topic keyword may help to find other similar blogs.
Once you have found some blogs, check them out! Look at their posts, theme, design, about page etc. This exercise is not about judging or looking for content to copy, but merely researching other similar blogs to your own, see what they’re doing and find some inspiration for yourself. If you read a post that you enjoy, leave them a comment and let them know! These are the first steps to building your blog community. By commenting on their blog, they may check out your own blog. If they are on social media, why not follow them?
Building an online community is another blogging fundamental and is key to building your own blog.
6- Use a Blog Writing Prompt
Sometimes, in the beginning, it can be difficult to think of specific posts to write about for your blog. Or perhaps you are spoilt for choice and need some focus for a blog post idea. Either way, this technique will help you to come up with some great ideas for a blog post!
Blog Writing Prompt Technique
– Firstly, write out different keywords relating to your blog topic and cut each one up. E.g. Sound Yoga, Yoga for Weight loss, Pregnancy Yoga etc.
– Next, write out different terms for a blog post format. Cut each one up and gather those in a separate pile. E.g. Educational, review, opinion, step by step, how-to-guide, video etc.
In case you hadn’t guessed, you need a hat! Put the first pile of papers into a hat, shake it up and pick one out. Repeat for the second pile of papers! This will help you to come up with different blog post topics, different blog post formats and, trust me, once you start writing ideas down, more will flow and before you know it, you will have weeks and weeks worth of blog post content ideas.
Looking for more blog post writing ideas? Check out this blog post on the different types of blog post headlines.
7- Create a Regular Blogging Feature
This is a very important blogging fundamental, which again can often be overlooked. The main importance of blogging is, well, blogging!
Keep writing and publish your blog posts consistently. If it helps to work to a schedule, choose a set day of the week. If you are busy, you can blog fortnightly or even monthly to prefer but be consistent. However often you decide to blog, make sure that you stick to that schedule and find your blogging rhythm.
By blogging consistently, your readers will build loyalty as they will look forward to that same day when they know that you have something new to share.
Also, don’t forget to add those all important tags and a category to your blog post!
By working through these blogging fundamentals and taking action for each one, this will help you to create solid foundations for your blog, to grow and develop.
Do you want some further blog reading?
In You Are a Writer, Jeff Goins shares his own story of self-doubt and what it took for him to become a professional writer. He gives you practical steps to improve your writing, get published in magazines, and build a platform that puts you in charge.
This book is about what it takes to be a writer in the 21st Century. You will learn the importance of passion and discipline and how to show up every day to do the work.
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